Marketing To Children?

One of the arguments used against us is that we market to children. The supporters of this seem to have the idea that simply being in existence is marketing.

Merrian Websters defines Marketing as:

noun mar·ket·ing \ˈmär-kə-tiŋ\
: the activities that are involved in making people aware of a company’s products, making sure that the products are available to be bought, etc.
Full Definition of MARKETING
a : the act or process of selling or purchasing in a market
b : the process or technique of promoting, selling, and distributing a product or service
: an aggregate of functions involved in moving goods from producer to consumer

So, at first glance it might seem like they are correct, but that is for marketing in general. What about towards children?

Simply put, comply with all general advertising marketing practices, and in addition, do’t use marketing practices that would specifically alter a chil’s judgment, rather than an adul’s judgment.
Taken from

Nothing says just because something has a kid friendly flavor or a bright colour it is targeting children. In fact the only mention of child friendly foods is in making unfounded claims that could provide no evidence.

Most vendors use age verifying programs or at the very least ask if over the age of 18. Meaning children should not even be on the site. If a child does visit a site and lies about their age, how is that the fault of the vendor?  Shouldn’t parents be taking care of what their child is doing?

Before you switch the argument around saying you didn’t mean online but actual stores that minors visit, let’s look at some facts there. Many vape shops in the states use programs like “We Card” or have software on their computers that require id just to ring up the order. Some go so far as to card at the door, much like a nightclub or bar.  Others stores like 7-11 have e-cigs behind the counter or in locked display cases, most of these are not within easy line of sight for smaller children.

42 states (the ones in red on the map) and US Virgin Islands currently prohibit sales of e-cigs to minors. and

If you really want to help keep e-cigs out of the hands of minors, then REPORT it when you see a store selling to or giving a sample to a minor and support state and federal age restriction bills.  Do not punish those of us who are adults for the “supposed” actions of a few, instead help us get rid of those few.


3 thoughts on “Marketing To Children?

  1. In actual fact, it is Tobacco Control who encourage young people to take up cigarette smoking. The young, hooked and dependent on tobacco smoking, are their future market: without children smoking they are left with no direction or position within society; government loses revenue; pharma loses the future sick and dying and the billions they make from this(and also a small income from NRT).

    The FCTC and the rest of the gang know full well that the 20% prevalence rule will hold – or would have done if only these pesky e cigs had not come along. That is why they hate us.


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